Industry News, Printers News

Bobst Embracing Shrink Sleeve Production

According to Smithers, the global market share of all types of sleeve labels will grow annually by 6.9% in the period 2019–24.

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By: Anthony Locicero

Copy editor, New York Post

As one of the fastest-growing segments in the label market, Bobst is offering product support for shrink sleeves.   According to Smithers, the global market share of all types of sleeve labels will grow annually by 6.9% in the period 2019–24, making it the highest growth type among all label formats.    Shrink sleeves are full-color labels that cover the entire surface of the container, offering 360° graphics for branding and messaging.    They are printed on special filmic substrate...

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